Hard Targets and Soft Targets
Most public spaces are considered “soft targets,” which means they are vulnerable to military or terrorist attacks. A soft target is characterized by freely moving crowds, easy entry and exit points, and a low or nonexistent security personnel presence. A “hard target,” on the other hand is designed to be impenetrable—think of most federal buildings or military installations—and are characterized by highly visible security, metal detectors, screening areas, and limited access and mobility for visitors.
While hard targets make attacks difficult or impossible, increased security inhibits the freedom of movement for patrons and may actually increase public anxiety. Stadiums and arenas are meant to be fun places where thousands of people can escape the stress of everyday life and enjoy a sporting event or concert. So, how do you harden these targets without distracting from the customer experience?